Policy on Personal Information Protection

This Privacy Policy explains how bet365 will use information and data provided by customers to create a successful relationship.

Customers’ personal information, as well as other stored data about them, will be used in accordance with this Privacy Policy. Information can be obtained through the bet365 website (the “Website”), phone calls, or other means.

You agree that you understand and consent to the use of your personal information as set forth in this Privacy Policy by accepting this Privacy Policy. You must not use the Website or provide Personal Information if you do not agree to this Privacy Policy.

Who are we

Hillside (Sports) ENC, a partnership structured under the laws of Malta, registered under registration number P1811 and has its registered at Office 1/2373, Level G, Quantum House, 75 Abate Rigord Street, Ta’ Xbiex XBX 1120, Malta (“Company”), is referred to as “bet365,” “we,” “us,” or “our” in this Privacy Policy (trading as “bet365.co.uk”). As a “data controller” for the purposes of applicable European data protection legislation, we govern how your personal data is collected and for what purposes it is used by bet365.

Please get in touch with us.

You can reach out to us at [email protected] if you have any questions or would want to learn more about how we handle your personal data.

The security of your personal information

Your personal information is safeguarded not only by bet365’s excellence, devotion, and high standards but also by law. This means that we can only process your personal data if we have a legitimate cause, which must be one of the following:

  • To carry out a contract with you;
  • There is a legal requirement for us to do so;
  • If you have granted your agreement to the processing of your personal data;
  • If it’s in our best interests;
  • If it is in the best interests of the public.

Legitimate interests

When we treat your personal data for business or commercial reasons, we are referring to a legitimate interest. Your personal information is still safe, and we do not use it in a way that is harmful to you or your interests.

If we handle your personal data based on legitimate interests, we will notify you, state our legitimate purposes, and offer you the chance to ask questions or object. Your right to object may, however, be overridden if there are compelling reasons for processing such data.

How long do we keep your personal information?

We will ensure that your bet365 data is appropriately protected and used only for appropriate purposes whenever your data is stored with us.

We will keep your data for as long as you are a bet365 customer.

If you are no longer a customer of bet365, we will keep your data for the shortest time necessary to fulfil the purposes set forth in this statement and to comply with any applicable legal or regulatory obligations. If we are unable to delete your personal data due to technical limitations, we may keep them for a longer period of time.

Why do we use your personal information?

Our businessReasonsOur lawful interests
Customer relationship managementDeveloping new products and services for our clients and expanding our businessDeveloping and sending marketing productsTracking the use of products and services by our customersProvide support for our products and servicesPerformance contractsOur Authorized InterestsLegal Obligations
Inform you about important products and servicesDeveloping or improving products and services and identifying who might be interested in thisObtaining your consent, ifit is necessaryBeing efficient in how we meet our legal obligationsFulfilling our obligations and contractual duties
Development and management of our brandsCreation and operation of our products and servicesTesting of new products, systems or servicesManaging our companies and the operations of other companies that provide services to our customers and usExecution of contractsOur Authorized InterestsLegal ObligationsDeveloping or improving products and services. Determining who might be interested in these productsBeing effective in how we carry out our legal dutiesFulfilling obligations and contractual dutiesConducting activities to protect brand image and reputation toSupport and expand business
Providing you with quality products and servicesCreate customer accounts and manage deposits and withdrawalsRespond to customer complaintsPreventing and detecting misuse of our systemsContract executionOur authorized InterestsBe effective in the way we carry out our legal and contractual obligationsComply with the laws or rules

Preventing wrongdoingDetecting, investigating and reporting crimesManage risk for our customers and usCompliance with the laws andregulations applicable to usContract executionOur authorized InterestsProtect our clients and ourselves from the consequences of crimeComply with the laws and regulations that apply to usBe effective in how we carry out our legal and contractual responsibilities
Managing and directing our business to provide quality products and services in an efficient and focused mannerManage our financesEnsure corporate governance and compliance with all legal and regulatory obligationsConduct our business in an efficient and appropriate mannerExercise our rights as set forth in agreements and contractsContract executionOur authorized InterestsComply with the laws or regulations that apply to usBe effective in how we carry out our legal and contractual responsibilities

If you refuse to provide us with your personal information, we may be unable to meet our legal duties, complete our contract, or provide the services required to service your account. We may be unable to offer you products or services if you do not give us your personal information.

The collected data

The following information and data about you may be collected, used, and processed by us:

  • Information you give us by filling out forms on our website, or any other information you send us via email or through the internet;
  • Records of correspondence via the internet, email, phone, or other means;
  • Records of transactions you complete with us online, by phone, or otherwise, including your responses to consumer surveys or research we perform;
  • Information regarding your visits to our site, such as traffic statistics, location data, weblogs, and other communication data, but not limited to;

Personal information is also gathered from publicly available sources, such as Internet searches and social media.

Telephone Conversations

Calls to and from our customer contact centre are recorded for training and security purposes, as well as to answer queries about our services.

Our products’ social features

If you choose to use any of the social services included with our products (such as chat rooms), bet365 may keep, record, or process your information.

We share personal information with others.

Your personal information may be shared within the bet365 group of companies as well as with other organizations:

  • Law enforcement, regulatory, and other government organizations;
  • Credit reporting organizations;
  • Fraud-prevention organizations;
  • Organizations that verify identities;
  • Sports governing organizations;
  • Businesses that have introduced you to us;
  • Third parties you ask (or authorize) to share your information with;
  • Third parties who are required to deliver the products or services you’ve ordered.

Please be aware that, in accordance with the foregoing and our legal obligations to share data with regulatory authorities, we will share certain personal data about you with the Darmstadt Regional Council in order to verify whether you are prohibited from gambling by registering in the national player prohibition system “OASIS” and, if necessary, to process a prohibition request.

We may share your personal information with third parties who provide those services, depending on the goods you choose. We require that sufficient measures be in place whenever your personal information is moved outside of the European Economic Area (EEA).

Personal information may also be shared with other firms within our affiliates or subsidiaries, as well as business partners or successors in title to our company.

Transferring data outside the European Economic Area

We will only transfer your personal data outside the EEA if:

  • If you have given us your explicit consent; 
  • If it is necessary for us to enter into or perform a contract with you; 
  • Or if it is necessary for us to comply with legal requirements or obligations.

We must do one of the following to ensure that your personal data is protected in accordance with EEA standards if we transfer it outside the EEA, within the Group or to our business partners:

  • The European Commission will assess which countries accept your personal information. For further information, go to the European Commission’s Court of Justice website.
  • We’ll employ contracts that require the receiver to protect your personal data to the same level as it is secured in the EU.
  • The recipient will be registered with the Privacy Shield program if the transfer takes place in the United States. The Privacy Shield is an EU-approved agreement that protects personal data. On the website of the European Commission’s Court of Justice, you can learn more about Privacy Shield.

We may be forced by law to release your personal information to third parties in some circumstances, and we may have limited control over how that information is protected by that party.

Your rights when it comes to your personal data

If you wish to exercise any of your rights in relation to your personal data, we will assist you, including: 

  • Withdrawing consent you previously supplied; this does not invalidate the data processing you previously authorized;
  • Making a formal complaint to the relevant data protection authority;
  • Access to your personal data that we keep or process;
  • Correction of inaccurate or outdated personal data;
  • Deletion of personal data that we handle;
  • Processing of your personal data is restricted in certain cases;
  • A “right to data portability” is when you ask us to share specific components of your personal data with you or another company you specify;
  • The ability to object to data processing if we have a good reason for doing so;
  • The capacity to appeal a judgment made purely by computer processing, to express our opinions, and to demand that the decision be reviewed by a human.

You can reach out to [email protected] for further information about these rights.

Our privacy statement has been updated.

This statement may be updated from time to time, so please review it frequently.

If this privacy statement changes significantly, we will endeavour to warn you in advance via email, a notice on our website, or other agreed-upon contact methods. We’ll let you know about changes ahead of time so you can study and understand them before they go into effect.

Without your specific approval, we will not make major changes to the Privacy Policy. We may cease to offer part or all of our products and services to you if you refuse to accept changes to the Privacy Policy or otherwise fail to accept changes within the prescribed time frame.